STRIDE

CASE 04

Role: UI/UX

Date: 2024

Client: Apex

A high-end smartphone lying on a minimalist light gray desk, displaying a sophisticated fitness tracking app with clean charts and royal blue buttons, soft natural lighting, North American office setting.
A high-end smartphone lying on a minimalist light gray desk, displaying a sophisticated fitness tracking app with clean charts and royal blue buttons, soft natural lighting, North American office setting.
Stride is a premier North American fitness platform that required a complete UI/UX overhaul. We focused on a minimalist, data-driven approach to enhance the daily workout experience.

Design centers on clean typography and royal blue accents to inspire movement and clarity.
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Close-up photography of a professional laptop screen showing a sleek web application dashboard with muted navy and white interface elements, elegant minimalist design.
Close-up photography of a professional laptop screen showing a sleek web application dashboard with muted navy and white interface elements, elegant minimalist design.
An tablet device held by a professional in a modern North American office, showing a clean user interface design with professional typography and intuitive layouts.
An tablet device held by a professional in a modern North American office, showing a clean user interface design with professional typography and intuitive layouts.
Detailed shot of branding guidelines and logo variations for a tech startup, displayed on a high-resolution monitor in a professional design studio.
Detailed shot of branding guidelines and logo variations for a tech startup, displayed on a high-resolution monitor in a professional design studio.

Visual hierarchy was established through bold royal blue highlights and negative

GOAL

We simplified the user journey by removing clutter and focusing on core performance metrics, using a sophisticated light gray and dark navy palette.

Top-down view of a minimalist desk setup in a North American tech hub, featuring a smartphone with a royal blue app icon on the home screen.
Top-down view of a minimalist desk setup in a North American tech hub, featuring a smartphone with a royal blue app icon on the home screen.
A minimalist workspace featuring a high-quality leather notebook and a sleek mobile phone, emphasizing a clean and professional branding aesthetic with dark navy tones.
A minimalist workspace featuring a high-quality leather notebook and a sleek mobile phone, emphasizing a clean and professional branding aesthetic with dark navy tones.

The redesign led to a 40% increase in active users and secured the brand's position as a leader in the digital fitness space.